About
Sleep Reset is a virtual sleep clinic combining licensed clinical care with a proprietary CBT-I–based insomnia program. It provides personalized, at-home treatment for insomnia, sleep apnea, and sleep dysfunction.
Through a combination of clinicians, coaches, and technology, Sleep Reset helps individuals improve sleep symptoms and build healthier sleep habits at scale—delivering accessible, evidence-based care without the need for in-person visits.
Founders Bio
Shimin Ooi is the CEO of Sleep Reset, a company inspired by her own struggles with sleep apnea and restless nights. Motivated to help others achieve restorative sleep, she transformed her personal experience into a mission to improve sleep health.
A lifelong healthcare enthusiast, Shimin graduated with highest honors from Princeton University, where she wrote her thesis on health policy. Outside of work, she enjoys tennis, biking, exploring health research, painting, and spending time with her Samoyed dog, Beau.
Origin Story
Sleep Reset was founded from a deeply personal challenge—experiencing the frustration and health impacts of poor sleep. Recognizing that millions struggle with insomnia and sleep disorders without accessible, effective care, the company set out to reimagine how sleep treatment is delivered.
By combining clinical expertise with technology, Sleep Reset brings proven, non-medication-based therapies like CBT-I directly into people’s homes, making better sleep achievable for more people.