Cake (joincake.com) is the world’s #1 digital solution for end-of-life planning and post-loss support, serving millions of people every month. We offer a library of resources and interactive tools that use AI and data science to help consumers honor the entire cycle of life. Our cloud-based platform is trusted by leading healthcare organizations, banks, and insurance companies to build brand loyalty, deepen relationships with customers, and provide value-added services for differentiation and retention.