About
Cake (joincake.com) is the world’s #1 digital solution for end-of-life planning and post-loss support, serving millions of people every month. We offer a library of resources and interactive tools that use AI and data science to help consumers honor the entire cycle of life.
Our cloud-based platform is trusted by leading healthcare organizations, banks, and insurance companies to build brand loyalty, deepen relationships with customers, and provide value-added services for differentiation and retention.
Founders Bio
Suelin Chen is the CEO and Co-Founder of Cake (joincake.com), the leading online platform for navigating mortality and end-of-life planning that serves millions of people every month.
Prior to starting Cake, Suelin served as Director of The Lab @ Harvard University, advised healthcare companies on their commercial strategy at IMS Health Capital, and earned her BS and PhD from MIT, where she engineered new medical technologies to support doctors and patients in making better treatment decisions. She was recently named to the Fortune 40 under 40 list and the Care 100 list for being one of the most influential people in care.