Company Profile


  • Startup

Contact Details

United States

  • Startup



Our mission is to help women find delight in their lives, through all phases of menopause. Joylux offers a platform of high-tech devices, digital tools and products that are rooted in science. With access to menopausal education, health data, community, and proven products, we strive to empower women to live life confidently.

Founders Bio

Courtion is an award-winning consumer marketer, inventor, and femtech leader. With over 20 years of expertise in consumer goods, retail, and medical device companies, she is a category creator in the wellness space.

Before founding Joylux and two skincare start-ups, she was an executive at Starbucks, where she launched and grew the Starbucks loyalty program into a multi-billion-dollar business.

Product Overview

Honors and Awards

  • 2019 Luis Villalobos Award for Innovation from the Angel Capital Association
  • Colette Courtion, founder & CEO, named one of Inc. Magazines Top 100 Female Founders of 2020
  • 2021 AARP Innovation Lab Women's Health Award
  • 2022 CosmoProf North America Award Finalist in the Tools & Devices Category
  • 2022 RevolutionHER Trailblazer Award Finalist
  • Featured in Vogue, Forbes, Inc., The New York Times, and Cosmopolitan