About
Our mission is to create transformative innovations to help people regain self-care, self-confidence and dignity. Whether recovering from surgery or faced with a degenerative illness such as arthritis, we develop proprietary devices to improve patient outcomes.
After witnessing the devastating impacts of Parkinson’s, our founder launched a R&D initiative to better understand the needs of this underrepresented demographic. The simple fact is no matter the injury or chronic illness, everyone wants to feel their best. Pauline Victoria said it best, “As someone with a disability, there is already a barrier and a feeling that you don’t fit in. On the outside you do everything else to fit. You select clothes to represent intelligence and credibility. Having fashion that conveys what I feel on the inside is so important to me.” -Pauline Victoria, One Leg Up Production.
Ware•ologie launched in 2019 with our patented, assistive dressing device; Buttons 2 Button Magnetic Adaptors. Now people have the freedom to self-dress and wear button-up shirts that reflect one’s unique style. Convert shirt buttons into magnetic closures in minutes. This eliminates button hassles, restores independence and saves precious time. Sold in sets of 9 to convert all buttons on one shirt.
Our latest technology was inspired when we discovered 90 million people miss vital physical therapy, primarily due to lack of access. We developed the proprietary, patent-pending Portable PT Parallel Bars. OT and PT’s can now administer standing, balancing and gait training therapy anywhere. This was a monumental pivot to support healthcare workers to improve patient therapy access and outcomes. Now clinicians can bring vital therapy directly to the patient's bedside.Once people are out of bed and ready to take care of themselves, we offer an assortment of daily living aids from premium brands to improve vital personal care activities such as dressing, feeding and bathing independently.
Founders Bio
Gina Adams is the Founder and CEO of Ware•ologie, a social venture that creates innovative hardware to restore levels of independence and empower people with physical challenges. Adams worked in the apparel industry for over 15 years at The North Face and J. Crew, where she gained a deep appreciation for highly functional and yet stylish apparel. After witnessing the severe impacts of Parkinson’s on her step-father, Adams was inspired to create adaptive-friendly accessories to restore confidence and dignity for people with physical challenges.
Ware•ologie is based in Michigan. They develop and resale assorted assistive living aids to help people with physical challenges, carry out essential activities of daily living and age in place. Adams launched in 2019, with her first invention, Buttons 2 Button Magnetic Adaptors to help people button shirts and dress independently. The company sells globally, while bringing positive impact locally through job creation specifically for individuals with disabilities. Products are vetted through an inclusive user experience approach and her diverse team fills various roles from sales and development to product assembly. The company is a certified Women’s Business Enterprise National Council.
Adams holds a master’s degree in Business Administration from Wayne State University and a bachelor’s degree in Human Environment and Design from Michigan State University. Adams is the Executive Director of the environmental nonprofit, Peace, Love & Planet, a member of the Lawrence Tech University's Centrepolis Accelerator, and sits on the board of the MI United Cerebral Palsy Foundation.
Adams resides in Farmington Hills, MI. Outside of work, she loves to garden, travel and spend time with her two children, Sydney (18) and Hayden (16).