About
As young women, we were muses, with brands aiming to woo and delight us. As young mothers, brands respected us as gatekeepers, delivering on our values with products that were cleaner and greener. But then what? At some point, we realized that we were no longer anyone’s brand darling, relegated to stale brands and antiquated products that no longer reflect ourselves or our values. Our needs may have changed, but our standards have not — in fact, our wellness has never been so important.
Attn: Grace is paving a better way. We believe in a world where women are seen and celebrated as we age. One collection at a time, we’re bringing that vision to life with sustainably designed personal care products that are thoughtfully tailored to our changing needs — modern solutions for age-old problems.
Founders Bio
Mia Abbruzzese & Alexandra Fennell are Co-Founders and Co-CEOs of Attn: Grace. Their complimentary skills from differing industries overlap in careers driven by innovation, and expert in ownable differentiation.
Mia, is an experienced entrepreneur with a long career in product innovation and online retail. Now, as Co-Founder of Attn: Grace, she oversees operations, logistics, finance and product development.
Alexandra, is a former patent attorney with deep experience litigating complex patent cases and building and leading teams as a former partner at a large Boston law firm. Now, as Co-Founder of Attn: Grace, she oversees growth strategy, marketing, and communications.
Honors & Awards
ThingTesting named us as one of 7 Modern Menopause Brands to Watch.