The AgeTech Collaborative™ from AARP team is delighted to be returning to Las Vegas next week for CES 2025 — and we hope to see you there! Join us to hear inspired speakers and discover the latest breakthrough innovations. This will be our fifth year at CES, and the booth is our most ambitious yet. Here’s a preview of some of the special highlights you can look forward to — come by booth #54123 in Venetian Expo Halls A–D to check them out in person!
Booth Experiences
AgeTech Personas
This year, we're offering an innovative way to make it easier to explore the two dozen AgeTech Collaborative startup participants who will be exhibiting in our Startup Showcase: the Persona Experience. By stepping into the shoes of one of three unique personas — each representing some of the most common concerns and conditions among older adults — attendees will gain new perspectives as they follow specified “tracks” that will take them to the companies whose solutions and services are tailored to that persona. The three personas are:
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Denise — Proactively Aging: Denise knows older adults in excellent or very good health are more than three times as likely to report being very happy than those in worse health. She wants to be proactive about aging.
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Maria — Managing Chronic Conditions: Like 95% of adults over 65, Maria manages multiple chronic conditions such as diabetes, arthritis or heart disease.
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Lee — Navigating Cognitive Decline: Mild cognitive decline impacts 10 million people in the U.S. each year. Lee, one of those 10 million, has recently been diagnosed.
Whether you choose the curated Persona Experience or simply want to visit the booths that catch your eye, swing by the Startup Showcase, chat with founders and discover the latest on how our startup participants are transforming AgeTech!
The AgeTech Collaborative Booth Stage
Once again, the AgeTech Collaborative Booth Stage will be a buzzing hub of activity, including a full schedule of talks and panel discussions from longevity experts, CEOs, innovators and technology thought leaders. Events will include:
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Fireside chats and panels with leadership from Best Buy Health, Panasonic Well, Amazon and the National Sleep Foundation
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Eureka Park Pitch Challenge in front of our industry expert judges, including entrepreneur and founder of the The Women's Alzheimer's Movement, Maria Shriver.
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Daily AgeTech Jeopardy: Each morning, test your AgeTech knowledge and learn new insights that will help you innovate for the fast-growing market of older adults
The Booth Stage schedule is jam-packed with programming every day of CES; find the topics that align with your particular interests in the full schedule.
Pickleball
Plus, our booth will also feature pickleball — really! Come by the court and learn how pickleball — the fastest growing sport in the U.S. — promotes healthy living, social connections and brain health for people who are 50 and older. You can sign up for a clinic, actually play with friends or just enjoy the action courtside.
Beyond the Booth
AgeTech Summit from AARP
On Wednesday morning from 9:00 a.m. to 12:00 p.m. at the Venetian, Level 4, Marcello 4404, a trio of panel discussions will comprise part of the AARP: AgeTech Summit CES Conference track. This track focuses on topics of particular interest to innovators in the AgeTech space, all hosted by award-winning NPR podcaster (“How I Built This”), bestselling author and journalist Guy Raz. Topics and panelists include:
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Innovation in Residence: Testing Tomorrow’s Tech Today: Explore how health tech in living labs is paving the way for innovation in aging at home. Learn about collaborative efforts between technology, providers and residents. Panelists include Dr. Hon Pak (Samsung), Doug Leidig (Asbury Communities) and Amelia Hay (AgeTech Collaborative).
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Vital Voices: Champions for Women’s Health and Innovation: Explore women’s health challenges like Alzheimer’s, cancer, and menopause, and the tech shaping their future. Hear stories, learn about tech and champion health equity. Panelists include Maria Shriver (Women’s Alzheimer’s Movement), Kristen Dahlgren (Cancer Vaccine Coalition) and Kamili Wilson (AARP).
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The Future of Assistance: Robotics Transforming Daily Life: Explore how advanced robotics, initially for military use, now enhances daily life and industries. Learn about assistive tech aiding individuals and transforming sectors. Panelists include Marc Theermann (Boston Dynamics), Ted Fischer (Ageless Innovation) and Cris Gardner (AARP).
AgeTech After Dark Pitch Challenge
On Wednesday evening, hear from up-and-coming founders, enjoy drinks and refreshments, and enjoy an exclusive opportunity to network with other AgeTech Collaborative participants at AgeTech After Dark, an invitation-only event where five startups will pitch their solutions to a panel of industry experts, with the winner taking a $10,000 prize.
Come Say Hello … and Stay in the Loop
While in Las Vegas, be sure to follow us on LinkedIn and Instagram for live updates on everything the AgeTech Collaborative team is up to at CES. We look forward to seeing you next week at booth #54123 in Venetian Expo Halls A–D!
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