We are thrilled to welcome you to the AgeTech Collaborative™ from AARP. While the AgeTech Collaborative does not issue press releases, we actively leverage social media to highlight startups’ entry, participation and graduation from the accelerator program. We also showcase new participants in the AgeTech Collaborative ecosystem quarterly, with their permission. We encourage you to share your participation on your website, in press material, and on social media. However, you must adhere to our brand usage guidelines and all press releases must be submitted for approval to atcmarketing@aarp.org. This process takes 7 business days. Please review the following guidelines before issuing any promotional communication.
Using the AgeTech Collaborative Name & Logo
In accordance with the AgeTech CollaborativeTM from AARP agreement, all participants have limited right to use AgeTech Collaborative from AARP name, description, and logo to acknowledge and describe their participation in the AgeTech Collaborative. (In plain language, this means the only time you can use the name and logo is to refer to the fact that you are a participant.)
Download the high resolution logo:
• AgeTech Collaborative Logo - Black (PNG)
• AgeTech Collaborative Logo - Black (Vector/EPS)
• AgeTech Collaborative Logo - Red and Black (PNG)
• AgeTech Collaborative Logo - Red and Black (Vector/EPS)
• AgeTech Collaborative Logo - White (PNG)
• AgeTech Collaborative Logo - White (Vector/EPS)
AARP® Logo
The AARP® logo is a registered trademark of AARP. AgeTech Collaborative participants DO NOT have permission to use or alter it in any way without express permission.
Approved Language for AgeTech Collaborative Participants:
In press releases, you may only use the following approved language to describe your participation in the AgeTech Collaborative from AARP:
<PARTICIPANT NAME> is a participant in AgeTech CollaborativeTM from AARP.
You may also add the descriptor language below to describe the AgeTech Collaborative if you choose:
AgeTech Collaborative™ from AARP, an unparalleled innovation ecosystem bringing together cutting-edge thinkers in the longevity tech space to champion meaningful advances so that everyone can choose how they live as they age.
Using the AgeTech Collaborative Badge
Every startup is awarded a badge upon completion of the AgeTech Collaborative from AARP Accelerator Program* and may use the badge to communicate their association with AgeTech Collaborative.
Please follow these badge usage guidelines that provide further instruction on sizing and prohibited uses.
**Note: This badge is not for use by MassChallenge or TechStars AgeTech Accelerator Program graduates.
Communicating Your Participation in the AgeTech Collaborative Accelerator Program
If you would like to promote your startup’s participation in the AgeTech Collaborative from AARP Accelerator Program (not MassChallenge or TechStars AgeTech Accelerator Programs) in marketing or PR material, you may use the following language and no review is needed:
When startups are invited to the accelerator program:
<STARTUP NAME> has been accepted into the AgeTech Collaborative™ from AARP accelerator program, an 8-week program designed for early-stage AgeTech startups.
OR
<STARTUP NAME> has been accepted into the AgeTech Collaborative™ from AARP accelerator program, an 8-week program designed to elevate promising early-stage AgeTech startups.
Once startup has completed the accelerator program (this statement can be used with or without the AgeTech Collaborative badge):
<STARTUP NAME> is an AgeTech Collaborative™ from AARP portfolio company.
Please note:
- Press releases must be approved by AgeTech Collaborative and AARP External Relations department. Send proposed press releases to your account representative or atcmarketing@aarp.org for review at least 7 business days in advance.
- You may not refer to AARP or the AgeTech Collaborative from AARP as your "partner." Do not make any references that indicate or imply that AARP sponsors or endorses you or your products or services. Furthermore, you are not permitted to reference AARP members or membership in any way.
- First mention of AgeTech CollaborativeTM from AARP must include trademark symbol. Later mentions do not need it.
Communications Around Investing
If we have invested in your startup, you may communicate that AARP (in type, not the AARP logo) is an investor, but AARP must be listed amongst your list of your investors. AARP may not be singled out as a sole investor.
Approved Boiler Plate Language:
About AgeTech Collaborative™ from AARP:
AgeTech Collaborative™ from AARP is an unparalleled innovation ecosystem bringing together cutting-edge thinkers in the longevity tech space to champion meaningful advances so that everyone can choose how they live as they age. AARP’s decades of exclusive longevity insights, the breakthrough collaborative ecosystem and community of innovators positions the AgeTech Collaborative to lead the future of AgeTech.
New to media relations or looking to brush up on skills? Check out our Media Relations Best Practices!
If you have any questions on badge usage, logo usage, language guidelines, or otherwise, please send an email to atcmarketing@aarp.org.