We are thrilled to welcome you to the AgeTech Collaborative™ from AARP. While the AgeTech Collaborative from AARP does not issue press releases, we actively leverage social media to showcase new participants in the AgeTech Collaborative ecosystem quarterly, with their permission. We encourage you to share your participation on your website, in press material, and on social media. However, you must adhere to our brand usage guidelines and all press releases must be submitted for approval to atcmarketing@aarp.org. This process takes 7 business days. Please review the following guidelines before issuing any press coverage.
Using the AgeTech Collaborative Name & Logo
In accordance with the AgeTech CollaborativeTM from AARP agreement, all participants have limited right to use AgeTech Collaborative from AARP name, description, and logo to acknowledge and describe their participation in the AgeTech Collaborative. (In plain language, this means the only time you can use the name and logo is to refer to the fact that you are a participant.)
Download the high resolution logo:
• AgeTech Collaborative Logo - Black (PNG)
• AgeTech Collaborative Logo - Black (Vector/EPS)
• AgeTech Collaborative Logo - Red and Black (PNG)
• AgeTech Collaborative Logo - Red and Black (Vector/EPS)
• AgeTech Collaborative Logo - White (PNG)
• AgeTech Collaborative Logo - White (Vector/EPS)
AARP® Logo
The AARP® logo is a registered trademark of AARP. AgeTech Collaborative participants DO NOT have permission to use or alter it in any way without express permission.
Approved Language for AgeTech Collaborative Participants:
In press releases, you may only use the following approved language to describe your participation in the AgeTech Collaborative from AARP:
<PARTICIPANT NAME> is a participant in AgeTech CollaborativeTM from AARP.
You may also add the descriptor language below to describe the AgeTech Collaborative if you choose:
AgeTech Collaborative™ from AARP, an unparalleled innovation ecosystem bringing together cutting-edge thinkers in the longevity tech space to champion meaningful advances so that everyone can choose how they live as they age.
Please note:
- Press releases must be approved by AgeTech Collaborative and AARP External Relations department. Send proposed press releases to your account representative or atcmarketing@aarp.org for review at least 7 business days in advance.
- You may not refer to AARP or the AgeTech Collaborative from AARP as your "partner." Do not make any references that indicate or imply that AARP sponsors or endorses you or your products or services. Further, you are not permitted to reference AARP members or membership in any way.
- First mention of AgeTech CollaborativeTM from AARP must include trademark symbol. Later mentions do not need them.
Approved Boiler Plate Language:
About AgeTech Collaborative™ from AARP:
AgeTech Collaborative™ from AARP is an unparalleled innovation ecosystem bringing together cutting-edge thinkers in the longevity tech space to champion meaningful advances so that everyone can choose how they live as they age. AARP’s decades of exclusive longevity insights, the breakthrough collaborative ecosystem and community of innovators positions the AgeTech Collaborative to lead the future of AgeTech.
New to media relations or looking to brush up on Skills? Check out our Media Relations Best Practices!
If you have any questions on logo usage, language guidelines, or otherwise, please send an email to atcmarketing@aarp.org.